‘Consumers tend to have less confidence in the new and unknown brands that have just broken into the market than in the well-known and reputed ones,’ Terranova’s CEO Vladimir Chebakov said to UrBC. He feels AVS Group will therefore have to endure considerable expenses and charge extra if the holding wants to turn its new chain store into a full-fledged market player.

‘I think a project like this can pay off in the course of six months, but this requires great extra charges and impressive turnover rates,’ Mr. Chebakov added.

In the meantime, AVS Group, the financial and industrial holding, declared it was going to set up an economy class chain store in Yekaterinburg. The company expects to invest 1.1 million RUR in each of its eight stores; their press officer claims the project is predicted to pay its way in six months’ time.