‘Strong drinks produced by Nemiroff are not at all popular with customers, as far as our store is concerned. We even had to send these drinks back to our suppliers, since the product didn’t enjoy any demand whatsoever,’ Director of Magis Ltd. Irina Samochernova says.

‘Customers appear to prefer cheaper vodka at the moment, given particularly the fact that this vodka is not any worse than that supplied by Nemiroff,’ she notes.