‘The ticket sale of Ural Airlines covering summer flights is going to be very popular with travelers,’ says Tatiana Serebryakova, director of Eldorado Tour Travel Agency. (Anyone willing to get to the Black Sea in the summer can buy a single ticket for only 3,999 RUR from February 1 to March 31, 2007.)

‘Traveling by plane is much faster and more comfortable than taking the train, whereas the prices are pretty much the same. People will naturally choose to take advantage of this bargain offered by the carrier,’ Ms Serebryakova explains.