Gold Jewelry Sales Up 43% on Valentine’s Day

UrBC, Moscow, February 15, 2018. The sales of gold items rose by 43% on the Russian jewelry market on February 10-11 compared with February 3-4, 2018, online cash desk maker Evotor reports.

All in all, people bought 54% more jewelry on the said days. In certain categories, earrings, bracelet charms, and necklaces were among the bestsellers, with sales up 38%. At the same time, the amount of rings sold declined by 40% compared with the previous period.

‘As for men’s gifts, the sales of military-themed goods doubled (which may have to do with the upcoming Defender of the Fatherland’s Day on February 23) and the sales of sports goods rose by 30%. Cravats and playstation units are also very popular, with sales up by 7.5% and 7.7%, respectively. All in all, shops sold 17% more goods in this category than earlier,’ Evotor states.

The company explains the increase in sales has to do with Valentine’s Day.

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