Yekaterinburg comes 3d in hypermarket presence rating
6 May 2013 (09:37)
May 6, 2013. Yekaterinburg is now third in the national rating in terms of the number of hypermarkets operating here, INFOLine Information Agency’s website states.
Remarkably, even though there are quite a few big supermarkets already present there, it was Saint Petersburg where most new hypermarkets opened last year – Prisma-3, Auchan, Okay and Russia’s currently only FMCG K-Ruoka run by KESKO Group – seven stores altogether.
INFOLine analysts looked at over 240 non-capital cities with the population of over 50,000 people and found out that there are now hypermarkets in 130 out of the 240 cities considered as of January 1, 2013. This means there is some potential for setting up such stores there. Given that Magnet chain store is now launching a large-scale campaign aimed at increasing the number of its hypermarkets to 650 by 2017 (about 100 Magnet and Magnet Family hypermarkets a year), these towns are good targets for the chain store as well.
Remarkably, even though there are quite a few big supermarkets already present there, it was Saint Petersburg where most new hypermarkets opened last year – Prisma-3, Auchan, Okay and Russia’s currently only FMCG K-Ruoka run by KESKO Group – seven stores altogether.
INFOLine analysts looked at over 240 non-capital cities with the population of over 50,000 people and found out that there are now hypermarkets in 130 out of the 240 cities considered as of January 1, 2013. This means there is some potential for setting up such stores there. Given that Magnet chain store is now launching a large-scale campaign aimed at increasing the number of its hypermarkets to 650 by 2017 (about 100 Magnet and Magnet Family hypermarkets a year), these towns are good targets for the chain store as well.
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