Adidas to Launch New Format Store in Yekaterinburg

Adidas is setting up a new format store in Yekaterinburg. The new store will be offering a wide range of brands under one roof: from Adidas Performance (including Adidas by Stella McCartney) to Originals (Including Adidas Originals by Jeremy Scott) to Adidas Style (Porsche Design and NEO). Molly.Ru reports.

Each variety will be displayed in a specially designated area. Adidas intends to use this format in large cities where the incomes are high, and only wants the best locations.

The new store, whose area comes to over 780 sq m, will be housed in Raduga Park Shopping Center.

The preliminary rental contract between the retailer and the developer was signed in June 2012. Magazin Magazinov/CBRE was the broker for the deal and the exclusive representatives of the developer’s interests.

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