Starting October 1, 2011, the clothes chain Sela will only support its own loyalty scheme. The company left Svyaznoy-Club program and stopped adding and deducting bonus points for the program’s cardholders, Retailer.Ru reports.

All Svyaznoy-Club cardholders are welcome to exchange their current cards for Sela’s club cards with a 5% discount with any purchase they make at the stores before October 1, 2011. The new club cards will be offered in Sela stores in Moscow, Saint Petersburg, Kazan, and Yekaterinburg. The company chose not to explain the reason for leaving Svyaznoy-Club program.