22 April 200809:19
Khortytsa wins in Quality Contest
The All-Russian Consumer Rights Protection Society coordinated a number of Quality Contests on the food market. The contests are aimed at checking the food manufacturers’ compliance with the governmental standards and selecting a winner, the so-called quality leader, in every market segment. The fist such contest has been held among vodka brands. ‘The contest is targeted at encouraging producers to compete for brand leadership and improve on quality. Strong drinks are one of the food market’s most challenging products, this is why we started with them,’ says the Society Chairman Mikhail