We aim for direct consumer communication, Khortytsa says
Ukraine’s Supreme Rada approved of a bill that limits the advertising of strong drinks and tobacco products. These limits are much stricter than those imposed by the Russian government, but they are to be introduced gradually between January 1, 2009 and January 1, 2010. First, no alcohol or tobacco products will be advertised through billboards or any other type of outdoor ads, and one year later, no such ads will appear in any kind of mass media, excluding specialized magazines. Nevertheless, these upcoming changes do not alarm the Ukrainian strong drinks producers too much, as they usually