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Mikhail Prilepov Appointed Director at UBRD Mid-Urals


27.06.2019. : public
UrBC, Yekaterinburg, June 27, 2019. The Ural Bank for Reconstruction & Development (UBRD) decided on Mikhail Prilepov as the new head of the Mid-Urals division.

According to the banks press service, the newly appointed executive will primarily be in charge of actualizing the divisions business potential and raising profits through retail and business customer retention.

The key objective of our Happy Customer strategy is to improve customer service. This is why, in my work, I intend to focus on making sure everyone who comes to the bank gets custom-made treatment, Prilepov says.

The UBRD restructured its subsidiary/branch management strategy in early 2019 and introduced divisions as its new organizational unit. The main goal behind the change was to switch from a centralized management system (with every branch reporting directly to the headquarters) to a local management one; this was all based on the specifics of the banks business volume and format as well as geographical location. The forty-six parts of Russia where the UBRD operates have been streamlined into eight divisions: Yekaterinburg, Mid-Urals, Southern Urals, Center, South, Siberia, Western Siberia, and the Volga Region.

Mikhail Prilepov was born in Yekaterinburg in 1986. He graduated from Russian State Vocational Pedagogical University in 2009 with a degree in IT in Economics. Hes been working in the banking sector for ten years now.