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ChelPipe Group to Take Part in B2B eCommerce Conference


17.04.2019. : public
UrBC, Yekaterinburg, April 17, 2019. ChelPipe Groups Deputy Marketing & Communications Director Narine Fatykhova is going to give a talk at the B2B eCommerce Conference in Moscow, the Groups press service reports.

Fatykhovas talk will be part of the case session on B2B Customer Experience Management; she will speak about the customer service development and online sales in Russias largest pipe manufacturing company.

The idea that customer experience needs to get managed in every instance of customer interaction is new to the B2B market; this is especially true of large production enterprises. Working to build customer-oriented business processes, creating a seamless order flow, omni-channeling, and e-commerce are the new reality that the B2B market has found itself in, among others, the Groups press service says.

ChelPipe Group was among the first industrial enterprises to launch a customer-oriented transformation program by building a business model that places a human (a customer, an employee, a supplier, a partner) at the center. The company now runs customer experience management and e-commerce departments and implemented a number of first projects in the field last year.

In November 2018, the Group launched an online warehouse shop where customers can buy Chelyabinsk Pipe Rolling Plants and Pervouralsk New Pipe Plants produce in a couple of clicks. Customers can check if a particular item is in stock, get a price quotation from every warehouse the Group has, and select a convenient delivery type there.

In December 2018, the Group launched a new company website that features their entire range of produce from pipes to drilling equipment to spare parts to after-sale services.