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FAS Fines Yves Rocher Vostok for Inaccurate Ads

Russia’s Federal Antimonopoly Service made Yves Rocher Vostok pay a 100,000-ruble fine for violating the advertising law, the FAS’s press service reports.

The Service’s committee declared earlier that the cosmetics and perfumes ad by Yves Rocher was inappropriate because the advertisement drew unfavorable comparisons with the competitors’ products and offered inaccurate data on the natural origin of Yves Rocher cosmetics.

Now content-related cosmetics and perfumes ads by Yves Rocher could be seen online, in Yandex and Google search engines in November and December 2010.

The perfumes and cosmetics chain Yves Rocher runs four shops in Yekaterinburg.
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