Alfa-Bank keeps no track of Bank Severnaya Kazna’s e-customers
18 February 2010 (10:50)
Following Bank Severnaya Kazna’s financial recovery procedure, only 28.57% of the bank’s business customers got transferred to Alfa-Bank, the new owner.
‘Bank Severnaya Kazna had about 21,000 active business customers, of whom approximately 6,000 joined Alfa-Bank,’ Alfa-Bank’s Regional Business Customer Development Director Mikhail Povaliy said in the course of an online conference broadcast via Alfa-Bank’s official website.
When asked about the number of Bank Severnaya Kazna’s e-customers at the start of the financial recovery procedure, however, Alfa-Bank’s top executive seemed at a loss. It turned out the Moscow-based bank was simply not interested in attracting the local bank’s e-customers and so never bothered to collect any data on them.
‘We never intended to retain Bank Severnaya Kazna’s e-customers. What mattered to us was not the mere transfer of all accounts to Alfa-Bank but attracting the active customers,’ noted Bank Severnaya Kazna’s Deputy Chairman of the Supervisory Board Roman Vitkovskiy.
‘Bank Severnaya Kazna had about 21,000 active business customers, of whom approximately 6,000 joined Alfa-Bank,’ Alfa-Bank’s Regional Business Customer Development Director Mikhail Povaliy said in the course of an online conference broadcast via Alfa-Bank’s official website.
When asked about the number of Bank Severnaya Kazna’s e-customers at the start of the financial recovery procedure, however, Alfa-Bank’s top executive seemed at a loss. It turned out the Moscow-based bank was simply not interested in attracting the local bank’s e-customers and so never bothered to collect any data on them.
‘We never intended to retain Bank Severnaya Kazna’s e-customers. What mattered to us was not the mere transfer of all accounts to Alfa-Bank but attracting the active customers,’ noted Bank Severnaya Kazna’s Deputy Chairman of the Supervisory Board Roman Vitkovskiy.
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