Alfa-Bank keeps no track of Bank Severnaya Kazna’s e-customers

18 February 2010 (10:50)

Following Bank Severnaya Kazna’s financial recovery procedure, only 28.57% of the bank’s business customers got transferred to Alfa-Bank, the new owner.

‘Bank Severnaya Kazna had about 21,000 active business customers, of whom approximately 6,000 joined Alfa-Bank,’ Alfa-Bank’s Regional Business Customer Development Director Mikhail Povaliy said in the course of an online conference broadcast via Alfa-Bank’s official website.

When asked about the number of Bank Severnaya Kazna’s e-customers at the start of the financial recovery procedure, however, Alfa-Bank’s top executive seemed at a loss. It turned out the Moscow-based bank was simply not interested in attracting the local bank’s e-customers and so never bothered to collect any data on them.

‘We never intended to retain Bank Severnaya Kazna’s e-customers. What mattered to us was not the mere transfer of all accounts to Alfa-Bank but attracting the active customers,’ noted Bank Severnaya Kazna’s Deputy Chairman of the Supervisory Board Roman Vitkovskiy.

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