Ural Airlines will be offering special prices for Beijing flights operated on Wednesdays between August 26, 2009 and September 30, 2009. Provided you travel to China within this time period and go back to Yekaterinburg within five days, the return ticket will only cost ?379. This is a limited offer, however.

‘We are thus offering the Ural dwellers a chance to spend a long weekend in Beijing; they can also plan a grand shopping tour there,’ the carrier reports.

In fact, the airline operates two direct flights to Beijing a week, that is, on Wednesdays and Sundays. Experts believe these flights’ primary competitive advantage lies in the airline’s dependability. As it happens, the Chinese capital is one of Ural Airlines’ strategically important destinations, as it is going to be crucial to the carrier’s Southeast Asia expansion.