SKB-Bank becomes one most frequently mentioned online

10 December 2008 (10:46)

Webscan Technologies published the findings of its research on the brands most frequently referred to or mentioned in the Web’s Russian-speaking segment.

According to the company’s data, allusions to 960 banks located in sixty different countries were tracked on over 3,700 online newswires, while the Top 100 most frequently mentioned banks’ rating was compiled on the basis of data supplied by Webscan N&P between January 1, 2008 and November 30, 2008.

The rating carried the names of large foreign and federal banks as well as a number of provincial ones, with SKB-Bank getting the 48th position. This is actually Sverdlovsk Region’s only bank that managed to make it to the top fifty list, while six Sverdlovsk Region-based banks were featured on the Top 100 list altogether.

The research of this kind has been carried out for the first time this year.

‘The way the rating looks has been enormously affected by this fall’s disturbances on the financial markets. The trouble definitely arouses a lot of public interest in the banking sector,’ says Webscan Technologies CEO Vladimir Serov.

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