22 October 201509:28
TV commercials market to shrink 17%
UrBC, Moscow, October 22, 2015. Russia’s TV commercials market is expected to shrink by 17% by the end of the year, Interfax refers to Vi as claiming. ‘We can see the prices have grown stable now, and the situation is predictable on the whole,’ Vi Director-General Sergei Vasilyev said at the Dentsu Aegis Network conference recently. Vi expects the commercials market to sag by 17% this year, even though the forecast made in December 2014 spoke of the less optimistic 25% to 40%. The company feels the market will decrease by another 7% after a 10% fall in September, a 14% fall in August, and a