29 September 201509:12
Russia’s demand for smartphones down by 6%
UrBC, Moscow, September 29, 2015. The sales of smartphones dropped by 6%, down to 15m units, in Russia over the eight months of 2015, Interfax refers to Euroset as saying. In the meantime, the price of a smartphone averaged 9,600 RUR in late August, which is 16% more than a year earlier. ‘The price factor was not the decisive one, based on customer feedback this year. Even at the time of an economic downfall, customers do not look for the cheapest deals. What they do look for are technical parameters first, price and brand loyalty second. Thus brand loyalty is not on top of the list any more.