23 May 201310:06
Russia Arms EXPO 2013 launches re-branding ad campaign
May 23, 2013. A massive advertising campaign around the 9th International Arms, Vehicles, and Ammunitions Exhibition Russia Arms EXPO 2013 (RAE 2013) is now being coordinated by the exhibition’s main organizer Uralvagonzavod as part of the event’s re-branding campaign, the corporation’s press service reports. For one, scores of both standard and large outdoor advertising media as well as plasma screens were used in the course of the outdoor campaigns in key cities like Moscow, Saint Petersburg, Yekaterinburg, and Nizhniy Tagil. The outdoor advertising is complemented by banners placed in