11 April 201209:57
Facebook buys Instagram for emotional rather than financial reasons, Projector’s Leonid Volkov says
‘Facebook’s buying the Instagram app isn’t based on any market-oriented decisions. I believe Mark Zuckerberg’s reasoning was emotional rather than financial, like a billionaire’s decision to purchase a football club. The overall idea was this: we like this product, we’d like to make an impact on it. This is why one cannot estimate this acquisition in market terms,’ the Managing Partner of Projector Leonid Volkov told UrBC. Now the social network Facebook is buying Instagram, the popular application for creating and editing digital images, for about $1bn. ‘As for the Urals, we are not going to