08 December 201017:22
Press-Attache: Uralbroiler’s ads to put customers off
UrBC, Yekaterinburg, December 7, 2010. 'The video clip which featured foxes running down the city streets was quite good, but in didn’t really do any good to the company it was supposed to promote. I feel this particular ad campaign is a classic example of the admen getting creative for the sake of getting creative, and nothing else. Sadly, this happens quite often when the admen focus on the creative aspects so much that they go out of their way to come up with something breath-taking but entirely forget about the customers’ interests in the process. They don’t stop to think, ‘Will this