06 April 201009:20
K+C says shoe sales drop 40%
‘Our chain store used to focus on premium and middle class footwear, but now we can also offer our customers some less expensive items. For instance, a pair of premium class summer shoes now costs about 7,000 to 10,000 RUR; a pair of shoes within the middle class price segment comes to 4,000 RUR, and people on a tight budget can find some shoes for as little as 2,000 RUR a pair,’ the manager of K+C chain store Elena Saidulina informed UrBC. ‘The main change the store underwent during the recession was our discount policy. Prior to the year 2009, we’d only offer discounts during our