14 December 200910:36
Delayed opening is big mistake, Murzin says
‘Of course we heard about how the opening of MediaMarkt failed at Alatyr shopping mall recently. The fact that the would-be customers who were willing to visit the store at night ended up waiting outside indicates a big marketing mistake of the management company; this is a huge blunder that surpasses all imagination. To tell the truth, if I had been one of those customers, I would definitely be anything but loyal to this mall. At any rate, I’m certainly not going to shop there now,’ Chairman of Yekaterinburg Tenant Union Alexander Murzin said to UrBC. The night-time opening ceremony of