The famous supermarket chain is having its purchase system restructured, focusing on Russian goods in the country’s provinces, Auchan Russia’s Management Director announced at the State Duma Committee for Economic Policies and Entrepreneurship meeting recently. ‘80% of goods displayed on our shelves is actually produced in Russia. We are willing and ready to build up on our cooperation with the local manufacturers, because our customers’ choices are very important to us. The customers prefer locally made goods, and we are happy to give them a chance to buy those at Auchan. However, it’s

Life Banking Group is about to launch a new audacious advertising campaign in Yekaterinburg and Chelyabinsk. The start has been scheduled for June 2009, when twenty billboards are to appear in the cities’ major districts. The campaign’s piece de resistance is a sharp change in the ads’ content within two weeks of the launch. The campaign is estimated to cost 250,000 RUR in Yekaterinburg alone. The event is expected to target the potential private and business customers of Life Group’s Bank 24.ru’s new image. Admen believe the idea of carrying out a shocking advertising campaign during the off

The Central Bank of Russia reports volume of loans offered by UralTransBank to sole traders for 31 days to 90 days had gone down by 10.62% (from 167.658 million RUR to 149.842 million RUR) by April 1, 2009.