HomeMaterials for 03.12.2007
03 December 200709:19

Sverdlovsk Region is 18th on federal investment priority list

The federal authorities are planning to invest more than 3.3 trillion RUR in the development of various regions of the country, the spokesperson for the Governor of Sverdlovsk Region reports. Sverdlovsk Region might expect to receive at least 3% of the total allocated sum to invest in a number of innovational projects, yet this could prove difficult, since the region is now only 18th on the federal investment priority list. Experts believe the situation could be improved through setting up some regional NGOs that would attract, accumulate, and direct the resources to innovational economic
03 December 200709:15

Lots of bank offices are bound to yield profit, SKB-Bank says

Quite a number of banks are trying to set up offices that specialize either in offering loans to or opening deposits for customers today. According to SKB-Bank’s Deposit Director Denis Belogurov, SKB-Bank does not normally divide its offices in, so to say, ‘donors’ and ‘recipients’. 'We see our main task as meeting the business plan which has been balanced in terms of our assets and liabilities. We haven’t got offices that would only deal in either loans or deposits, even though I’m not saying this can never happen some time in the future. And we do have Taganskiy Ryad office that is
03 December 200709:11

Existing flight fares to remain till end of week, says Aviaprad

'Quite a few airports have already informed the carriers that fuel is going to become more expensive, but we decided to keep our flight fares the same for the time being, so our customers haven’t felt the price increase yet,’ Aviaprad Airline’s Air Transportation Director Nadezhda Azarina says. Ms Azarina reports ticket prices are to remain the same until the end of the week. It is possible, however, that prices may go up as soon as Monday. A price increase is expected in December due to aviation kerosene growing 12%-14% more costly. This may lead to the overall price increase of
03 December 200709:09

Chevrolet TrailBlazer might use photo flat

'The whole issue around Chevrolet TrailBlazer's ad campaign must be considered from two different angles, that is, from the viewpoint of customers and that of Sverdlovsk Region. Any advertising campaign is aimed at raising sales, and Yekaterinburg was chosen for the ad with good reason: it is believed to be Russia’s average city, and most effective ads always use some specific data. I believe the ad was targeted at central parts of Russia where people don’t know a lot about the state of Sverdlovsk Region’s roads. It is quite possible that the ad uses a photo flat, or the picture was
03 December 200709:05

Kruglykino, Sverdlovsk Region, does not exist, Highway Administration reports

'There is no settlement of Kruglykino in Sverdlovsk Region, even though Chevrolet TrailBlazer uses the name in one of its latest ads. The name was most likely made up, and the photograph used in the ad could have been taken in any part of Russia,’ the region’s Highway Administration reports. The negative image of the region has been used by General Motors to promote its new Chevrolet TrailBlazer: the ad features a new car ‘capable of defying Russian roads’ and says that ‘when you are trying to reach your goal, trifles like bad roads don’t matter.’ In addition, there is a photograph of a