URSA Bank has recently launched the new version of www.ursabank.ru, the company’s official website, as part of the bank’s brand introduction strategy. Changes are mostly related to website’s design. The site now looks brighter, more spacious and lightsome and therefore corresponds with the bank’s working style and image much better, the bank’s press officer reports.


The site developers were trying to make it as user-friendly as possible, taking into account the region-specific features and the symbolic dichotomy of the bank’s Siberian and Ural divisions. The website offers the bank’s potential customers both the general information on the existing services and more specific terms that depend on the city they live in.


What is more, the bank’s potential employees can now apply for the job online, while the customers can easily locate the nearest office using the interactive map. Besides, a survey is provided for those who’d like to comment on the website’s new design.


'This is naturally not the final version of the site, as we are going to introduce extra services like loan and deposit calculators, questionnaires, and bank news subscription. We hope the site will prove to be a reliable interactive area where URSA Bank and its partners and customers can communicate efficiently,’ URSA Bank’s Brand Management and Advertising Director Olga Novikova said to UrBC.