UrBC, Yekaterinburg, January 27, 2020. ChelPipe Group has been working on a large-scale communication campaign on job and industrial safety at its pipe-manufacturing divisions for the last two years, the Group’s press service reports.

‘First, posters and calendars that were stylized as 8-bit computer game graphics, with a slogan that read, ‘There’s only one life you have in life’ were placed in the Group’s production departments and offices; additionally, a video safety manual was created for employees and visitors to the site, with dozens of thousands of views on the web,’ the press service says.

Secondly, 23 wall-mounted billboards portraying children who remind their parents of the importance of following job safety rules in the workplace got installed at the Group’s member enterprises Chelyabinsk Pipe Rolling Plant (ChelPipe) and Pervouralsk New Pipe Plant (PNTZ). The concept for the campaign was developed in collaboration with one of the leading international agencies Instinct (BBDO Group).

Back in 2018, the first stage of the project won several prizes at prestigious international contests and advertising/brand-building festivals.