MegaFon Opens First Experience Store in Moscow

UrBC, Moscow, December 10, 2019. The telecom company MegaFon opened its first Experience Store with a focus on the customers’ digital experience at Metropolis Mall in Moscow.

According to the company’s press service, this is their next step towards upgrading MegaFon’s retail network. Before the end of the year, a hundred outlets in different parts of Russia (including the Urals) will get updated as well.

‘Experience Store is a new format of a retail outlet. The place is four times bigger than MegaFon’s typical stores; smartphones and tablets, including the latest iPhone makes, are displayed in the open, which means customers can select the particular option they like without a salesperson’s help. There are virtual assistant tablets available at every store, as well as interactive price tags. You can pay for your purchase at a self-help checkout counter.’

‘Experience Store comprises five themed areas dedicated to smartphones, Smart Home, TV and gaming, travel and healthy living, and children’s hobbies. You can also test VR glasses, X-box appliances, and MegaFon TV right there, as well as set up your Smart Home devices and get some information on B2B services and sign up for these. Finally, there are several sections dedicated to specific brands such as Samsung, Apple, Huawei, Xiaomi, and Honor, featuring both popular phone makes and watches, fitness trackers, and other devices for children and adults,’ MegaFon says.

According to MegaFon, ‘the opening of Experience Store is a new stage in the company’s retail network upgrade strategy. The goal is to triple the number of new customers, to increase the turnover five-fold, and to increase the financial efficiency per every in-store purchasing transaction by 5.1%. The profit margin for certain product categories such as accessories and mobile appliances might even increase tenfold. Several Experience Stores will get set up within the framework of the strategy at first; their performance will be taken into account when deciding whether the format should be introduced in other Russian towns.’


Other materials on the topic::