UBRD Launches App in VKontakte

UrBC, Yekaterinburg, August 20, 2019. The Ural Bank for Reconstruction & Development’s social media experts created a digital game within the social network VKontakte.

According to the bank’s press service, the new app helps users get acquainted with the UBRD’s new 240-day-grace-period credit card.

‘What we do is take the Dendy Generation’s 8-bit game nostalgia, mix in some cyberpunk and the zombie apocalypse (popular culture hits), season it all with clever product presentation and competition spirit, and feature the game winners on the UBRD page’s dynamic cover in VKontakte,’ says the bank’s SMM Director Boris Shleynov.

Every game participant could win the grand prize: an electric scooter. To win the prize, you need to score more points than any other gamer by using your 240-day-grace-period credit card within the game.


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