ChelPipe Group, BBDO Group’s Instinct Win International Awards

UrBC, Chelyabinsk, October 5, 2018. You Only Live Once, a creative project on industrial safety developed by ChelPipe Group and one of the leading creative agencies Instinct (BBDO Group), won three important awards. The project won bronze as Film (Corporate Social Responsibility (CSR)/Corporate Image) at the Ad Black Sea 2018 International Festival in Batumi, Georgia, in September 2018. Additionally, third prizes were given to it in Design & Craft — Motion Graphics and Print & Outdoor (Poster Advertising) at Art Directors Club Russia Awards 2018, ChelPipe Group’s press service reports.

The large-scale industrial safety awareness campaign You Only Live Once was launched at ChelPipe Group’s enterprises last year. The project features a series of colorful posters that illustrate the most common cases of job safety non-compliance. The video manual is designed to look like an eight-bit computer game where the main character ‘travels’ along the company’s production departments to show what consequences violating job safety rules has.

‘ChelPipe Group is an innovator and a visionary in its field; its eye-catching image and original ideas draw the attention of both our fellow metallurgical companies and the business community on the whole; we also get quite a lot of feedback from the general public. We are happy to see the judges’ panels of these prestigious advertising awards think so highly of our project,’ says ChelPipe Group’s Deputy Marketing & Communications Director Narine Fatykhova.


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