UrBC, Yekaterinburg, November 10, 2017. EVRAZ Holding and the telecommunications provider MTS launched a large-scale edutainment project for children interested in the cinema industry in Mezhdurechensk, EVRAZ Holding’s Raspadskaya Coal Company’s PR Department reports.

‘The Generation M Project took off in Mezhdurechensk with the showing of a Russian children’s movie Once Upon a Time. The film was presented by the film director and screen writer Anna Chernakova and Alena Babenko, who had one of the leading roles in the movie. The two celebrities talked to the children, shared some tricks of the trade, and opened a grand movie battle that will finish in the spring. Every Mezhdurechensk child in the 11-18 age group can join in the Generation M Project,’ the department says.

‘Thanks to EVRAZ, an open-air photo exhibition featuring the winners of the first stage of the project took place in Mezhdurechensk. Besides, the three Russian photography gurus Vassily Prudnikov, Vladimir Vyatkin, and Sergey Shakhidzhanyan gave their workshops for the kids. Very soon, the famous World Press Photo exhibition will arrive in town. Also, the new chapter of our Generation M Project opens today, and this time, it is about the cinema. A special movie contest will be coordinated among the local children, with the winner getting a chance to visit Mosfilm Studio in Moscow,’ says Raspadskaya Coal Company’s HR Director Andrey Chirykin.