UrBC, Yekaterinburg, January 23, 2017. Based on their cell phone use data, 54% of small and medium enterprises prefer to settle all the important issues in the afternoon, whereas 46% tend to do it in the morning, MegaFon’s press service reports.

Now the Public Opinion Fund reports 37% of Russians describe themselves as ‘early birds’ and 45% as ‘owls’. Also, research has shown ‘owls’ are actually 18% more efficient at work than ‘early birds.’

MegaFon’s research findings indicate the number of outgoing calls made by business representatives in the Urals doubles after 2PM compared with the earlier hours of the day. On the whole, the overall number of MegaFon’s b2b market subscribers’ evening calls is thrice the number of those made before noon.