MegaFon’s Olympic pavilion wins grand prix at the Cannes Lions Festival

June 24, 2014. MegaFon’s Olympic pavilion won the grand prix at the Cannes Lions Festival, the largest annual event in the world of advertising. This is the first time in the festival’s 61-year history when the grand prix is heading for Russia, the company’s press service reports.

The MegaFaces Project that was designed specially for the Sochi Olympics 2014 proved the marketing sensation of the year. It may absolutely serve as the starting point for the new trend in modern architecture and digital technologies. This interactive, hi tech structure has no counterparts anywhere else in the world. The façade of the pavilion is a movable wall that consists of 11,000 pistons which can, thanks to a uniquely designed technical solution, create 3D portraits the size of a three-storey house, eight meters high, six meters wide, and two meters deep. All in all, over 140,000 faces of supporters from all over the world were featured at MegaFon pavilion’s façade during the Sochi Olympics.

The Olympics super-hit MegaFaces was shortlisted in Cannes in such categories as Digital Technologies, Design, and Innovations. The project enjoyed a massive victory in the latter category and, according to the board’s verdict, deserved the grand prize, the Lions.

The awarding ceremony took place at Palais de Festivals in Cannes the other day. The project team – MegaFon, Creative Director and author Asif Khan, Axis Agency, and iart (the company that designed the interactive façade and developed the scanning technology) – received the coveted award from the head of the Innovations Board and President of WPP Ventures Tom Bedecarré.

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